Leads from VK and Telegram Without Targeting or Spam

In 2025, most popular advertising channels such as VKontakte, Telegram, and Yandex Direct are experiencing extremely high competition and rapidly rising promotion costs. The market is oversaturated, and attracting the attention of a targeted, paying audience has become increasingly difficult. Users are far more demanding than before — low prices or a wide product range alone are no longer enough.

To truly stand out, businesses now need a strong reputation, recognizable branding, high-quality products, a professional team, fast response times, and a high level of service. Below, we analyze our own practical solutions that make it possible to find targeted clients on social media without using targeted advertising or expensive tools.

Capturing Competitors’ Leads on VKontakte

The method of “capturing leads” on VKontakte has nothing to do with spam or hacking other communities. We are talking strictly about legal methods of monitoring user activity. So how can you get leads from VK?

The core idea is tracking specific keywords and phrases across the entire platform. This allows you to identify potential customers who are already expressing interest in a particular product or service. Additionally, you can monitor competitors’ communities by tracking new comments under their posts and discussions. This makes it possible to respond quickly to real audience requests and attract users who are already ready to engage.

Real Case Example

Let’s take a real project as an example. The niche is a publishing company specializing in Russian-language books and manuals for motorcycle repair. The main products include detailed disassembly and assembly guides, setup and diagnostics recommendations, and electrical diagrams. Translation and printing are handled in-house. In addition to books, the company also sells related products for motorcycle enthusiasts.

The target audience consists of men aged 25–45 who own motorcycles and prefer to maintain and repair them independently.

The project launched in September 2020. The promotion campaign lasted three months, during which 33,687 rubles were spent on targeted advertising. Over this period, the campaign generated 3,444 clicks and 363 new community subscribers.

Sales results showed 110 books sold in September, 99 in October, and 100 the following month. These figures reflect total sales from all promotion channels, with approximately 70% of purchases coming from VKontakte users.

VK’s conversion tracking system was not fully implemented at the time, so some customers may have come from ads as well as from existing community subscribers.

Results and Automation Benefits

Over the entire period, 121 comments were successfully captured.
The functionality of monitoring services allows multiple lead generation tasks to be solved simultaneously without targeted advertising.

Such systems can track new comments in communities and on personal user pages. You only need to specify competitor communities or profiles related to your niche, and all new comments will be automatically sent to your email or Telegram. This approach helps quickly identify real requests and inquiries in competitors’ comment sections.

These services can also monitor posts and comments by keywords and phrases. For example, if a company sells used engines, it can track phrases like “where to buy a used engine” or “looking for a reliable engine supplier.” When someone publishes such a post or comment, the system immediately sends a notification.

It is also possible to track activity under a specific post or discussion within any VKontakte community. This is especially useful when users are actively leaving inquiries or searching for services in thematic discussions.

Ethical Considerations

The ethical aspect of this method often raises questions. Formally, it may seem controversial. However, the key point is that this is not aggressive spam, but targeted interaction with users who have already shown interest in a specific topic. The goal is to carefully join a conversation, not overwhelm people with links.

To do this safely, it is recommended to create an additional working VK account — not a fake one, but a properly designed profile with an avatar and minimal activity. This reduces the risk of account restrictions and increases user trust. After receiving a notification, you can start a polite conversation via private messages.

Technically, comments and keywords can be tracked manually, but when there are more than ten phrases and more than ten competitor communities, automation saves a significant amount of time. We are not naming specific tools here, but many such services exist. They are originally designed for brand reputation monitoring, tracking mentions and reviews, but with proper use, they can be adapted for active sales and lead generation.

If you manage multiple accounts, the MoreLogin browser is useful for handling several profiles simultaneously. This is especially important when operating multiple work accounts on social media and communicating with potential clients without risking platform restrictions.

Examples of such services include:
LiveDune
StarComment
Angry.Space
Chotam
Morecom

This approach is not suitable for every niche, but in certain industries it can deliver strong results. With precise setup, it is possible to acquire high-quality leads at a much lower cost than traditional targeting or seeding methods, whose effectiveness on VKontakte has noticeably declined.

Monitoring Telegram Chats for Leads

Telegram bots can also be used to track messages and comments containing specific keywords in selected chats. While it is possible to search for potential leads manually, doing so becomes physically impossible once the number of chats exceeds ten.

Telegram lead generation works similarly to VKontakte. A separate working or promotional account is created, the bot collects relevant messages, and you carefully initiate contact with the user. With the right approach, it is possible to find clients even without targeting or paid placements.

If you identify active niche-related chats where the target audience is genuinely present, the results can be very strong. Before starting, it is important to check chat activity, as many groups are overloaded with spam or bots. It is better to choose chats with live discussions and proper moderation, where users genuinely communicate instead of posting advertisements.

While VKontakte offers many tools to evaluate community activity and fake engagement, Telegram has very few such solutions. As a result, chat evaluation often has to be done manually.

Conclusion

Can you completely abandon targeting, paid seeding, and content marketing by relying only on these lead generation methods? No. These tools do not replace traditional promotion channels; they complement them.

When targeting, contextual ads, and other sources are already running but lead costs become too high, comment and message monitoring can serve as a supporting channel that delivers cheaper leads. This is an alternative traffic source that can work effectively even in narrow and competitive niches.